The Beijing office allows us to develop relations with local producers for the long term. вЂњStuart Ford, (COO) Chris Bosco or myself are there every six to eight weeks. вЂњThe Beijing office complements our Mexico City, New York and London outposts and underlines how Asia is growing as an important market,вЂќ says David Jourdan, senior VP of international business development & operations. The Beijing office - IM GlobalвЂ™s East Asian HQ - services IM GlobalвЂ™s existing Asian clients, supports the companyвЂ™s own movies that are distributed in China and supports Apsara. IM Global opened its Beijing office in mid-2013, headed by Leslie Chen, who had worked at TaiwanвЂ™s Flash Forward Entertainment and at Chinese giant Huayi Bros. Although that is a position that few Indian companies have mastered, Reliance ADA has financing from Chinese banks and counts Chinese companies as key suppliers for its power generation and telecoms businesses. One likely reason that IM Global and Reliance found common cause is that both companies place strong emphasis on China. Reliance, however, remains a key distribution component in IM GlobalвЂ™s Apsara activities, the companyвЂ™s pan-Asian rights operation. More recently Reliance has sold off its cinema chain and its post-production facilities and has halted film production. Reliance Big Pictures has downshifted its Indian production strategy to concentrate on midsize titles, which have less chance of major international sales. IM GlobalвЂ™s Anthem label has handled many of the films flowing from Reliance Big PicturesвЂ™ Indian production slate, but they represent a small fraction of IM GlobalвЂ™s sales business. Terms were not disclosed, though Reliance is understood to have invested an initial $20 million, and subsequently more than three times that as production funding. Having already bought a large slice of Steven SpielbergвЂ™s DreamWorks, the company was eyeing the independent sector and in April 2010 it was agreed that Reliance Entertainment would take a majority stake (believed to be 76%) in IM Global.

The meat on the bone today is in growth markets such as China, Russia and Brazil.вЂќДЇord was able to put that into practice in 2010 when Indian conglomerate Reliance ADA Group - which Ford has called вЂњSouth AsiaвЂ™s unsexy equivalent of GEвЂќ - was casting around for further investments in Hollywood.

вЂњWe cut our risk in U.S., and shifted to new territories,вЂќ he says.

Jollyjack apsara u-chan